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商业计划书的典型错误
2010-03-24 来源:竞聘写作网 点击:

Your business plan is very often the first impression potential investors get about your venture. But even if you have a great product, team, and customers, it could also be the last impression the investor gets if you make any of these av
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Your business plan is very often the first impression potential investors get about your venture. But even if you have a great product, team, and customers, it could also be the last impression the investor gets if you make any of these avoidable mistakes. 织梦好,好织梦

INVESTORS see thousands of business plans each year, even in this down market. Apart from a referral from a trusted source, the business plan is the only basis they have for deciding whether or not to invite an entrepreneur to their offices for an initial meeting. 内容来自dedecms

With so many opportunities, most investors simply focus on finding reasons to say no. They reason that entrepreneurs who know what they are doing will not make fundamental mistakes. Every mistake counts against you. copyright dedecms

This article shows you how to avoid the most common errors found in business plans. dedecms.com

Content Mistakes

dedecms.com

Failing to relate to a true pain 织梦内容管理系统

Pain comes in many flavors: my computer network keeps crashing; my accounts receivable cycle is too long; existing treatments for a medical condition are ineffective; my tax returns are too hard to prepare. Businesses and consumers pay good money to make pain go away.

内容来自dedecms

You are in business to get paid for making pain go away. 织梦好,好织梦

Pain, in this setting, is synonymous with market opportunity. The greater the pain, the more widespread the pain, and the better your product is at alleviating the pain, the greater your market potential. copyright dedecms

A well written business plan places the solution firmly in the context of the problem being solved.

copyright dedecms

Value inflation 织梦好,好织梦

Phrases like "unparalleled in the industry;" "unique and limited opportunity;" or "superb returns with limited capital investment" - taken from actual documents - are nothing but assertions and hype. dedecms.com

Investors will judge these factors for themselves. Lay out the facts - the problem, your solution, the market size, how you will sell it, and how you will stay ahead of competitors - and lay off the hype. dedecms.com

Trying to be all things to all people 织梦好,好织梦

Many early-stage companies believe that more is better. They explain how their product can be applied to multiple, very different markets, or they devise a complex suite of products to bring to a market. dedecms.com

Most investors prefer to see a more focused strategy, especially for very early stage companies: a single, superior product that solves a troublesome problem in a single, large market that will be sold through a single, proven distribution strategy. 内容来自dedecms

That is not to say that additional products, applications, markets, and distribution channels should be discarded - instead, they should be used to enrich and support the highly focused core strategy.

织梦内容管理系统

You need to hold the story together with a strong, compelling core thread. Identify that, and let the rest be supporting characters. 内容来自dedecms

No go-to-market strategy

dedecms.com

Business plans that fail to explain the sales, marketing, and distribution strategy are doomed.

织梦内容管理系统

The key questions that must be answered are: who will buy it, why, and most importantly, how will you get it to them? 内容来自dedecms

You must explain how you have already generated customer interest, obtained pre-orders, or better yet, made actual sales - and describe how you will leverage this experience through a cost-effective go-to-market strategy. 织梦好,好织梦

"We have no competition" 织梦好,好织梦

No matter what you may think, you have competitors. Maybe not a direct competitor - in the sense of a company offering an identical solution - but at least a substitute. Fingers are a substitute for a spoon. First class mail is a substitute for e-mail. A coronary bypass is a substitute for an angioplasty. 本文来自织梦

Competitors, simply stated, consist of everybody pursuing the same customer dollars.

织梦好,好织梦

To say that you have no competition is one of the fastest ways you can get your plan tossed - investors will conclude that you do not have a full understanding of your market. 内容来自dedecms

The "Competition" section of your business plan is your opportunity to showcase your relative strengths against direct competitors, indirect competitors, and substitutes. 织梦好,好织梦

Besides, having competitors is a good thing. It shows investors 织梦内容管理系统

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